About

Jennifer Sparks

I found my career when I found qualitative research while working at a tech company. Identifying and understanding high impact business and customer problems is intrinsically satisfying to me.

My process broadly involves

• figuring out the right questions to answer

• designing a research plan and executing on it

• distilling themes and actionable insights

• then delivering those findings in a variety of forms, including presentations & visual formats.  

From 2018 - 2021, I did contract work and ran my own research & consulting company. More recently, since 2021, I’ve been working in the e-comm space. First, for the double-sided digital asset marketplace, Creative Market, where I worked with the complexity of a customer base that included both buyers and sellers of digital assets. Then with Hallmark, working as the only UXR person on the digital team with a specific focus on personalized greeting cards.

From 2010 - 2018 I worked at Asana in a variety of roles, including founding member of the admin team, founding member of the customer support team, founding member of the customer success team, second experience researcher, and a founding member of the New York office. 

More recently, I’ve moved into e-commerce and worked on a double-sided marketplace as well as in the (digital) greeting cards space.

In addition to almost of decade of experience in the tech industry and a Psychology degree from Stanford University, I am well versed in customer service roles and internal process building and I also have experience in the beauty, automotive, restaurant, and retail industries. I deeply understand how both customers and employees impact business goals and outcomes.  For more details on my background, check out my LinkedIn.